PDF Blunders in International Business Activity (a worksheet)

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Now there are all sorts of problems with this thinking. One of the problems was mirror imaging the enemy and, in fact, applying, in this case, the rational man theory of English common law to Ho Chi Minh. In fact, there were memos written in this period of time that they would establish a common law pattern of attacks to convince Ho to do the rational thing. So, of course, this misunderstands, again, the nature of war. The fourth continuity in the nature of war is it didn't mention war is a contest of wills.

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And war and acts of war unleash a psychological dynamic that really don't allow you to have any kind of rational prediction of what the future or course of events are going to be. The other thing, and we see this even today when we think about the application of standoff, long-range capabilities to war, is that really when you take standoff actions against an enemy, you are leaving decisions in the hands of that enemy, what they're going to do next.

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So the only way you can really compel an outcome is to have the military force able to compel the outcome. This is consistent with Thomas Schelling 's writings about coercive forces. It's that brute force option that makes those actions short of that brute force option more effective in the area of dissuasion, or coercive diplomacy.


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Really, from that point on, the Vietnamese communists and Ho had the initiative, and responded in ways that I think were actually eerily predictable. There were war games run in —the Sigma war games —that were eerily prophetic in predicting the future course of events in the war. What happened, though, is that the president and the secretary of defense did not want the best military advice from the chiefs. In fact, in a phone call to Lyndon Johnson during when all these decisions were being made, he says to the president, "Hey I'm taking a divide and conquer approach with the chiefs and it's coming along pretty well.

So what he was trying to do was keep them divided so that they wouldn't give him advice that could be used against his policy.

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He wanted to prevent any kind of a policy debate and he was deceiving the American people about the nature of America's commitment. It was not only counterproductive because it really removed what could've been an important corrective to what was, at least in retrospect, an unwise policy.

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But it was undemocratic. It delivered circumvention of the Constitution of the United States.

I think the criticism the chiefs said that at the time—and there were criticisms of each other later—was that they were a party to that because instead of drawing out the long-term cost and consequences of the war in a way that would help the president make that decision, they instead took a foot-in-the-door approach. Something went wrong. Please try your request again later. Are you an author?

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